Using a ‘Google Alert’ is an easy way to monitor how your music, business name or storybook title (ie your copyright, trademark and intellectual property) are being used or written about on the internet. Google Alerts are FREE and help track the pulse of your online presence.
Setting up a Google Alert is simple. Click on http://www.google.com/alerts and enter the name of your song, album, business, or storybook as the search term. Putting your search term in quotation marks is a good way to refine the search results. Additionally, a string of search terms can be used to further refine the results. For example enter the search term as: ‘album name’ and ‘your name’.
Tracking the pulse of your online presence helps you develop your fan base, keep tabs on reviews of your work and notify you if and how other folks are using your work.
BY: Vanessa Kaster, Esq., LL.M.