How you NAME your business is important Reply

Before you fall in love with the name of your new business, run three simple searches (on GOOGLE, GO DADDY and the USPTO) to see if anyone else is using or has trademarked the business name already.

How do you do this?  1) run a GOOGLE search to see if anyone else is using the same name for their business or if the the name is widely used by others as an industry term or otherwise, 2) search on to see if the domain for your biz name is available and 3) search the USPTO/US trademark office records to see if anyone else has already registered a trademark for the same name.   Follow the steps listed below to search US trademark office (USPTO) records.

How to run a basic USPTO (US Patent and Trademark Office) search to see if the name of your new business is already being used by someone else.

  • Click –
  • Then Click on – ‘Basic Work Mark Search (New User)’
  • Enter your business name in the ‘Search Term’ field
  • Click – ‘Submit Query’
  • To be more through, Back-page and search the key words in your business name separately

IF and WHEN your business comes to fruition, takes off and becomes successful… you might want to expand, franchise, trademark your business name and or sell your company.  Having a good business name, that you register as a trademark and own the rights to can be a profitable asset.

See also: on using your NAME as a brand and trademark (Paul Revere was one of the first)@iplegalfreebies and

BY: Vanessa Kaster, Esq., LL.M.

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