Launch of .XXX domain puts Trademark Owners on Defensive 2

An adult entertainment domain .xxx (instead of .com / .net / .gov)  has been given the green light (or red light, rather) to launch later this year.  Evidently, the domain will promote ‘responsible business practices’ within the universe of on-line, adult entertainment.  The launch of .xxx has been received with mixed levels of support both from within the adult entertainment industry and without.

As .xxx primes itself to shimmy into existence, trademark owners are playing defense.  Obviously, there is concern that the launch of the .xxx domain will put trademark owners at risk of having their REGISTERED TRADEMARKS incorporated into unauthorized .xxx domains that divert traffic to porn sites.  This will impact all types of businesses, municipalities, non-for-profit organizations, educational institutions and blogs who own registered trademarks.  For example, TOYS R US which is a famous, children’s brand would take on a wildly different dimension if attached to an .xxx domain.  Not only would an unauthorized .xxx domain potentially tarnish the reputation of the brand but it could also divert internet traffic if it is not safeguarded against.

To minimize this risk, a defensive registration system has been set up for registered trademark owners to BLOCK the use of their marks in .xxx extension domains.  The defensive registration system is called SUNRISE B and it opens September 7, 2011 and closes October 27, 2011.  The initial registration fee with SUNRISE B is free, open to owners of registered trademarks (registered by 9/1/11), and will involve a verification process for approval. (Fees are anticipated to complete the defensive registration process.)

For more info –>  http://www.icmregistry.com.  Paid pre-registration is also available  through several providers.

BY: Vanessa Kaster, Esq., LL.M.

For personalized legal services you are welcome to contact me at vk@kasterlegal.com

 

2 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s