Social Media networks have created a global conversation of epic proportions. Figuring out how to plug-in and use social media efficiently is a million dollar question. Monitoring trends and conversations… disseminating information… and joining the conversation are all ways to plug-in to social media.
Actually joining the conversation is proving to be the most effective way to reach people. This is common sense, really. A conversation engages people and has a higher chance of eliciting a response than just talking at someone, blaring a commercial, or watching silently on the sidelines.
A few interesting tips on effective use of social media:
- 3am to 9am, pacific time… is the magic window when social media posts have the most traction because, this is the time of day when a posting or tweet can generate the most discussion around the world and across time zones.
- Social media management tools have developed that allow you to manage various social media sites from a single account. (Hootsuite, Tweetdeck and Postling)
Think about it… have fun… and be smart as you join the conversation and maneuver through social media networks.
BY: Vanessa Kaster, Esq., LL.M.
See also: Time, Tide and the Net Wait for No One by Chief of Navel Operations Adm. Gary Roughead; and The Twitter Paradox at www.briansolis.com; www.hootsuite.com; www.tweetdeck.com; www.postling.com; @iplegalfreebies and www.kasterlegal.com.