Using recognizable pictures of other people on your website, blog or publication of any kind requires their express permission (unless they are a celebrity or it is ‘newsworthy’ photo). How do you do this? Ask them for permission AND have them sign a simple agreement giving you permission to use their image. Specify in the agreement the ways, websites, publications etc where the photo will be used.
Here are a few myths and truths on this topic:
MYTH: Just because you took a photo of the bride at her wedding gives you permission to use it on your website
MYTH: Having permission to use a portrait in a book automatically gives you permission to use it in a film
MYTH: It’s okay to use a portrait you took of someone in a public place without permission
TRUTH: Virtually any photo of a celebrity is considered newsworthy and okay to use
Cover your bases and get permission to use the photos you take of other people at the time you take the picture. (These types of agreements are called a Photo Release or Model Release).
BY: Vanessa Kaster, Esq., LL.M.