lawsuit- the billboard can stay Reply

Earlier this week, a federal judge in Louisiana ruled that the billboard using the PICK YOUR PASSION trademark to criticize MoveOn billboardLouisiana’s governor for refusing to expand Medicaid can stay up.  The judge denied a preliminary injunction requesting that the billboard be taken down asap.   The judge’s preliminary ruling that the billboard can stay up is an indication that she does not feel folks were confused by the billboard.  Evidently, the judge stated in her decision that, “[i]n this Court’s view, the Lieutenant Governor underestimates the intelligence and reasonableness of people viewing the billboard.”  On an interesting aside, MoveOn stated in a campaign drive this week that initially they had only intended to keep the billboard up for a month.   Now MoveOn is raising money to “ensure our winning billboard will stay up.”  (I grew up in Louisiana and made a contribution to MoveOn’s billboard fund).

BY: Vanessa Kaster, Esq., LL.M.

See also: The case, Dardenne v., case number 3:14-cv-00150 available at; McCarthy On Trademarks, vol 4 and vol 6; which features the lawsuit on their website’s homepage at; The Louisiana Office of Tourism’s website at; photo by Pam Kaster at; @iplegalfreebies and

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s