Imitating Others On Social Media Reply

photo(2)Social media sites generally frown upon users who imitate others and list impersonation as a no-no within their Terms Of Use and Privacy Policy.  By using, joining or registering with a social media site, folks “agree to” and “accept” the terms and policies of the social media site.  Note, that the terms and policies of a social media site (that you should, although, may have never read) apply merely by the simple act of using the site, joining or registering.

Imbedded within these terms and policies are several common elements that relate to impersonation and the treatment of imitators.  Often, these are listed as things that a user is permitted to do and not do.  “Shall not” language is commonly used in these lists (perhaps modeled off the Ten Commandments).  Here are a few examples:

THOU SHALT NOT (as per terms and policies of various social media sites):

  • provide any false personal information on Facebook, or create an account for anyone other than yourself without permission [excerpt from Facebook’s Statement of Rights and Responsibilities]
  • create any account for anyone other than yourself without such person’s permission [excerpt from Foursquare’s Terms Of Use]
  • use a User Name that is the name of another person with the intent to impersonate that person [excerpt from Foursquare’s Terms Of Use]
  • post content or take any action on Facebook that infringes or violates someone else’s rights or otherwise violates the law [excerpt from Facebook’s Statement of Rights and Responsibilities]
  • upload, download, post, submit or otherwise distribute or facilitate distribution of any Content on or through the Service, including without limitation any User Submission, that:
    • infringes any patent, trademark, trade secret, copyright, right of publicity or other right of any other person or entity or violates any law or contractual duty;
    • you know is false, misleading, untruthful or inaccurate;
    • impersonates any person or entity, including any employee or representative of Foursquare  [excerpt from Foursquare’s Terms Of Use]

These are short, illustrative excerpts from the Terms and Policies currently posted on the Facebook and Foursquare sites.  The Terms and Policies also include information on how to report imitators.  Generally, a valid imitation claim will result in the imitator being removed from the site and possibly forfeiting other privileges and use of the site as well.  While Terms and Policies are subject to change, discouraging imitation will likely remain standard protocol.  Social media sites have a vested interest in discouraging imitators on their sites, because, this keeps their sites user friendly for original celebrity users.

BY: Vanessa Kaster, Esq., LL.M.

For personalized legal services you are welcome to contact me at vk@kasterlegal.com

The Terms of Use and Privacy Policy for various social media sites can generally be found with a Google Search or are available on the social media site, often at the bottom on the login page. 

See also: a related post on What to do if someone is using your stuff on social media sites; The Terms of Use and How to Report Claims of Intellectual Property Infringement posted on Facebook at https://www.facebook.com/legal/terms and https://www.facebook.com/help/www/39922488347420; @iplegalfreebies and www.kasterlegal.com.

 

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