While apple picking recently, I noticed the phrase “An Apple A Day” printed on my apple-picking bag. Seeing this phrase made me curious as to the origin of the longer, common phrase, “an apple a day keeps the doctor away.” To me this common phrase is a marketing win, win, win; because, it invokes the following three qualities: 1) Health, 2) Wholesomeness, and 3) Daily Use. I suspect it is no coincidence that APPLE Inc. selected a word-trademark bearing these qualities.
While I love apples… I do not eat one everyday. However, I do use my APPLE laptop and iPhone daily. (What would Johnny Appleseed think?)
BY: Vanessa Kaster, Esq., LL.M.
See also: earlier posts on trademarks at https://iplegalfreebies.wordpress.com/category/t-r-a-d-e-m-a-r-k/; a Smithsonian Article on Johnny Appleseed titled, “The Real Johnny Appleseed brought apples and booze to the American frontier” by N. Geiling at http://www.smithsonianmag.com/arts-culture/real-johnny-appleseed-brought-applesand-booze-american-frontier-180953263/?no-ist; Washington Post article: “History behind ‘An apple a day’″ by M. Ely at http://wpo.st/C94j0; @iplegalfreebies and www.kasterlegal.com.