Seeing and using the Star Wars Crawl Creator (available for free at http://www.starwars.com) is an interesting example of a shift in the approach to user generated content. Here the content owner is giving fans an easy tool for creating a Star Wars Crawl… according to the Terms on the starwars.com website and via a sharable link to starwars.com. This seems like a win, win, win — giving fans access to a use the famous crawl in a way that links back to the content owners website and subject to the content owners rules.
For the music and the full crawl: http://www.starwars.com/games-apps/star-wars-crawl-creator?cid=56f1b130e4b06eec3bba29e9 (AND to create your own: http://www.starwars.com/games-apps/star-wars-crawl-creator)
BY: Vanessa Kaster, Esq., LL.M.