Using a “Google Alert” is an easy way to monitor how your trademark, copyright, business name or storybook (ie your intellectual property) is being used or written about on the internet. Google Alerts are FREE and help track the pulse of your online presence.
Setting up a Google Alert is simple. Click on http://www.google.com/alerts and enter the trademark, name or term you would like to track. Putting your entry in quotation marks is a good way to refine the search results. Additionally, a string of search terms can be used to further refine the results. For example enter the search term as: “your trademark” OR “storybook title” and “your name”.
BY: Vanessa Kaster, Esq., LL.M. – firstname.lastname@example.org