The USPTO trademark database is the source of prized celebrity news … the names of Beyoncé & Jay-Z’s newborn twins (drum roll) RUMI CARTER & SIR CARTER. The names RUMI CARTER & SIR CARTER were no longer secret after USPTO trademark applications were filed for both names in over a dozen classes of goods and services. The products and services covered in the applications range from baby gear & toys to hair accessories, moisturizers & picture frames to fan clubs, music, movies & video games.
The filing of USPTO trademark applications for RUMI CARTER & SIR CARTER can serve a dual purpose: 1) act defensively to block or prevent other trademarks for the same or similar names being filed for the same types of goods and services; and 2) act as place holders in case the twins develop brands or products as they grow. [USPTO Serial Numbers: 87506224, 87506186, 87506188]
Not surprisingly, similar USPTO trademark applications have been filed for Beyoncé & Jay-Z’s other child, BLUE IVY CARTER. [USPTO Serial Numbers: 86883293 and 85526099]
Why aren’t we all doing this? Because it’s expensive. The filing fee for each of the USPTO trademark applications for the kids names cost over $4,000 due to the large number of “classes of goods and services” included in the applications. (The USPTO filing fee for each class of goods and services is $275). Additionally, there are ongoing filing fees to maintain “intent to use” trademark applications and depending on how long it takes these wee ones to launch brands and products, new applications will need to be filed once the prescribed time limit for “intent to use” trademark applications expires.
I’m already a fan of RUMI CARTER & SIR CARTER, because, the filing of USPTO trademark applications for their names seems to have occurred shortly after their first breath!
BY: Vanessa Kaster, Esq., LL.M.
See also: other blog posts on related topics – “Do You Have a Right To Use Your Own Name As A Trademark?“; “NAME Brand’ – Using your name as a brand and trademark“; Blog posts on trademarks at https://iplegalfreebies.wordpress.com/category/t-r-a-d-e-m-a-r-k/; @iplegalfreebies and www.kasterlegal.com.