Have you heard the buzz about PINTEREST.COM? Amazingly, PINTEREST is demonstrating record-breaking growth and is now the fastest growing site to reach 10 million users… and it focuses on sharing photographs and visuals.
The bottom line: If you post a photograph to PINTEREST you are virtually giving your image away. By posting content on PINTEREST you grant the site a:
“worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services.” http://pinterest.com/about/terms/
(This means that the website can use your image for virtually any, conceivable purpose…. including granting their other users permission to use and exploit your work on the ‘Site, Application, or Services.’)
Three things to watch out for:
- Post only your own original work or work you are authorized to distribute and license (or the content can be removed due to copyright infringement if the actual owner requests PINTEREST to do so)
- Post only work that you want to have FREELY USED by and potentially SOLD to others
- Post only work that you have permission to use in this way
For example, a bride may not have permission from the professional photographer who took the photo to share it in this way and conversely the photographer may or may not have permission from a bride to share her portraits in this way. (Under these terms agreed to when posting a photograph to this site… any picture posted could potentially be sold to another party and end up in an advertisement on the other side of the world without needing permission from or paying $ to the person who posted it on the site. This could get complicated…)
BY: Vanessa Kaster, Esq., LL.M.
See also:http://pinterest.com/about/copyright/ ; http://rawsocialmedia.wordpress.com/2012/03/19/the-power-of-pinterest-a-great-infographic-guide-to-pintrest-with-some-very-persuasive-data/; http://www.bloomberg.com/video/88836636/; @iplegalfreebies and www.kasterlegal.com.