Interested in PINTEREST.COM’s growth and use of photographs posted to the site 3

Have you heard the buzz about PINTEREST.COM? Amazingly, PINTEREST is demonstrating record-breaking growth and is now the fastest growing site to reach 10 million users… and it focuses on sharing photographs and visuals.

This obviously raises questions on what you are ‘agreeing to’ when you post a photograph or visual image on the site. Like all large social media websites, PINTEREST, outlines these details in their terms of use.

The bottom line: If you post a photograph to PINTEREST you are virtually giving your image away. By posting content on PINTEREST you grant the site a:

“worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services.” http://pinterest.com/about/terms/

(This means that the website can use your image for virtually any, conceivable purpose…. including granting their other users permission to use and exploit your work on the ‘Site, Application, or Services.’)

Three things to watch out for:

  • Post only your own original work or work you are authorized to distribute and license (or the content can be removed due to copyright infringement if the actual owner requests PINTEREST to do so)
  • Post only work that you want to have FREELY USED by and potentially SOLD to others
  • Post only work that you have permission to use in this way

For example, a bride may not have permission from the professional photographer who took the photo to share it in this way and conversely the photographer may or may not have permission from a bride to share her portraits in this way. (Under these terms agreed to when posting a photograph to this site… any picture posted could potentially be sold to another party and end up in an advertisement on the other side of the world without needing permission from or paying $ to the person who posted it on the site. This could get complicated…)

P.S. Keep in mind that the Terms of Use often change frequently for most social media websites… so it’s a good idea to recheck them often.

BY: Vanessa Kaster, Esq., LL.M.

vk@kasterlegal.com

 

See also:http://pinterest.com/about/copyright/ ; http://rawsocialmedia.wordpress.com/2012/03/19/the-power-of-pinterest-a-great-infographic-guide-to-pintrest-with-some-very-persuasive-data/; http://www.bloomberg.com/video/88836636/@iplegalfreebies and www.kasterlegal.com.

An interesting online concert venue via STAGEIT.COM Reply

@

New and creative outlets and revenue streams are possible for artists on the internet.  Have you heard of STAGEIT.COM?  I just read about and surfed through the Stageit.com website and I’m impressed with the platform that it offers for artists to host live events online … and make money.

Via the Stageit.com website an artist can invite fans to join live events, concerts and jam sessions via the internet.  The interesting twist is that an artist can use a laptop to record and transmit their live performance (strumming guitar in their kitchen or recording in a studio.. etc) to their fans… who buy cheap tickets to tune into the concert from their own laptops.  Ticket prices vary and can range from ‘pay what you wish’ to a couple of dollars.  Stageit.com advertises that it gives artists up to 60% (sixty percent) of the ticket sales.  While I might prefer to see 80%-90% going to the artist… 60% isn’t too shabby.

Another fun feature of the website is that fans viewing the Stageit.com performances can tip to request songs and can also use Twitter to chat with performers.

BY: Vanessa Kaster, Esq., LL.M.

vk@kasterlegal.com

For more info on this topic see  —>http://www.stageit.com/  and http://www.businessweek.com/magazine/evan-lowensteins-stageit-a-live-music-site-02092012.html; @iplegalfreebies and www.kasterlegal.com.

Social Media: joining the conversation Reply

Social Media networks have created a global conversation of epic proportions.  Figuring out how to plug-in and use social media efficiently is a million dollar question.  Monitoring trends and conversationsdisseminating information… and joining the conversation are all ways to plug-in to social media.

Actually joining the conversation is proving to be the most effective way to reach people.  This is common sense, really.  A conversation engages people and has a higher chance of eliciting a response than just talking at someone, blaring a commercial, or watching silently on the sidelines.

A few interesting tips on effective use of social media:

  • 3am to 9am, pacific time… is the magic window when social media posts have the most traction because, this is the time of day when a posting or tweet can generate the most discussion around the world and across time zones.
  • Social media management tools have developed that allow you to manage various social media sites from a single account.  (Hootsuite, Tweetdeck and Postling)

Think about it… have fun… and be smart as you join the conversation and maneuver through social media networks.

BY: Vanessa Kaster, Esq., LL.M.

vk@kasterlegal.com

 

See also: Time, Tide and the Net Wait for No One by Chief of Navel Operations Adm. Gary Roughead; and The Twitter Paradox at www.briansolis.com; www.hootsuite.com; www.tweetdeck.com; www.postling.com; @iplegalfreebies and www.kasterlegal.com.